Reality is the ultimate art director. - Eric Hu
Art Direction
A murder mystery dinner theatre located in Toronto, Ontario. The idea of dinner theatre and mystery resulted with thought provoking headlines. After trying several real-life shots with the headlines on them came the idea of doing flat lay illustrations that gave a mysterious feel to them.
With the main message of reducing food waste came the idea of Walmart “If Frozen” date. Simply adding an additional date to food packages to show the impact freezing your food can do to help reduce food waste.
Men have Sunday night football. Women have The Bachelor Canada. See how we took this idea to show how woman root for their favourite players.