Design
Design is thinking made visual. - Saul Bass
Create effective and eye-catching visual concepts that informs, inspires, and captivates customers. Developing graphics both for print and digital platforms that express a particular idea for promotional and advertising material. Ranging from in-store signage, e-commerce banners, email marketing pieces, digital media, to flyers. Example of this would be branding, large scale signage and a studio booth for Buffer Festival at Fan Expo.
Developed numerous marketing programs including logos, brochures, branding, emails, newsletters, icons, info-graphics, social media content and advertisements. Managed multiple projects simultaneously while staying organized to effectively meet tight deadlines. In charge of all production for all video content concluding of planning, lighting, audio, filming and post production editing.
Worked alongside a creative team to design various projects that include illustrations, catalogs, photography and filming, video tutorials for store use, website design, magazine advertisements and social media posts. Daily use of Adobe Photoshop, Illustrator, InDesign, Premiere as well as HTML.
Apart of the branding work I did for Continental Cosmetics, there was a partnership with the Gehwol brand to redesign their current packaging that will be going into Shoppers Drug Mart stores across Canada.
