Henry's Logos & Guidelines — Danielle von Massow Portfolio

Branding

Logos & Brand Guidelines

Condensing the existing brand and guidelines into a more user friendly package with less logo variations and an internal brand guideline “cheat sheet”.

Making the change of our primary font from Gotham to a Google font, Montserrat. We had 2 primary fonts, one for digital and one for print. They were commonly misused, by condensing it to a single font that is accessible to everyone. This resulted in a clean, uniform look.

Brand Guidelines Cheat Sheet

Front Page

Back Page

Gift Card & Envolope

Gift Card Before:

Gift Card After:

Henry’s Templates →